With analytics data came insights on page with high traffic on grahamsguide.com. The consultancy company aims to provide personalized information and access to a database of universities where american students can discover affordable European universities for their college degrees.

With the team, we reviewed the user pain points and opportunities on the current platform. As we wanted a fresh look and eye upon the information architecture of the platform, we reviewed user journey and goals in order to make sure that our efforts would be catered to the different users that populate the platforms; students, veterans and instituation reprensentants.

In this project, I led the UX design as well as the design of UI components for the website. I also implemented my designs on the website using Beaver Builder as theme builder.